The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Ladies Formal Dress Patchwork Printed V Neck Long Sleeve Sundress Black And Gold National Style High Waist Temperament Mid Length Waist Birthday Party Dresses For Woman Walmart.com ELI5:Why does this dress appear white gold to some people and black blue to others? : r explainlikeimfive Gold White and Blue Black Dresses Inspired By THE Dress TheDress Company: White and Gold Version Already in the Works Women's Black White, Size L ined Active Dress, Size L by Gold Hinge