The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Black Label by Evan Picone Womens Crew Neck Sleeveless Sheath Dress, Color: Royal Blue White JCPenney Ariadne Sculpted Corset Mini Dress with Scalloped Trim A Line Fit & Flare Party Cocktail Dress for Women Formal Evening Wear Kouvr The dress was a viral online phenomenon in 2015, centered on a photograph of a dress that people disagreed on whether it was blue and black or white and gold. Within a Illusion Blue Black Dress Real Color 10 Years Ago Today, This Dress Was Posted Online, Turning Conical corset minidress in black Jean Paul Gaultier Mytheresa