The science behind 'the dress' The Silence That Broke the Internet: Rosala's Strategy Lessons Carlos Cobin Nikita Dutta Is Back In The Business Of Making Heads Turn In Backless Blue Dress. Watch Video The dress that divided the internet IS blue and black Daily Mail Online The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Viral Dress Color Black Blue Color Scientists Explain The Dress That Went Viral RIT